Showing posts with label Bold. Show all posts
Showing posts with label Bold. Show all posts

Friday, January 16, 2009

CNBC sports reporter claims BlackBerry Bold tv ad is innacurate

Darren Rovell of CNBC went on a rant about how "idiotic" and "careless" RIM was for showing a commercial where the runner exceeds the world record pace for the race he is supposedly running. O.K., so Darren is obviously a track and field uber-geek. I get it, I do. I comment to people about the absolutely ridiculous things that advertisements have people doing with their cell phones. Here is where Darren and I differ. I get it, it's called advertising, not documentary. I observe the embellishments, but I don't call out the advertiser for using exaggeration to market their product. Darren did.

So I called Darren out with an e-mail. To his credit, he reprinted it with a couple others at http://www.cnbc.com/id/28639892?__source=RSS*blog*&par=RSS.

Here is my e-mail:
"While you are nitpicking your way through telecom ads, will you also address the following:

Comcast High Speed Internet with PowerBoost – Is PowerBoost approved for animal testing by the FDA?

Verizon Wireless – How do all of those Verizon employees get away with blocking traffic and following people around all day? I use Verizon and haven’t seen any of them. Am I being discriminated against?

AT&T Wireless – I thought Wisconsin had more bars in more places. Is the FCC looking into this false claim by AT&T? Is the Wisconsin attorney general?

Sprint Nextel – Is it legal to haul school age children in the back of delivery vans?

Darren, I think you have a lot of articles to write if you want to fix the world one TV ad at a time. Where was your advertising analysis during the campaign season? There is an area that does need help.